When you re-design a tag and it matches the preference of the search engines, it helps to make it SEO optimized. It is also said that if your keywords are stationed within the tags, the Google ranking would increase. All the tags can be altered or re-styled using CSS to stay fully compliant according to the W3C standards while designing the website.

Whenever the web designers argue on CSS’ compatibility with Google, Cascading Style Sheets turn out to be good for Google because:

• Smaller file size is possible with CSS

When CSS file is used instead of styles available in HTML, the file size is automatically reduced as the coding is trimmed down. Google prefers webpages with shorter coding. It is advisable to restrict the page size to 100KB.

• Greater control of page structure can be accessed

Without compromising on the look and feel of the page, CSS allows you to craft the document compliant with HTML standards. Many designers ignore the standards but Google felicitates the pages which are well structured keeping in view the standards and guidelines. Designers can play with CSS and create attractive designs along with getting their pages accredited by Google.

• Some content can stay hidden from the browsers, still Google picks it up

In certain circumstances, CSS allows your content to remain hidden from specific browsers. Some prefer their content to be available only for print and not for display while there could be content only available for view but not for print. Google indexes the hidden content and one can reap the benefits.

• Browser compatibility

Different browsers interpret CSS coding in various ways. Some old browsers are not capable enough to read CSS even. Ensure cross browser compatibility and acceptability of HTML pages without CSS across all browsers.