Blog is a platform managed by individuals for personal or official interests. The word ‘blog’  has been extracted from ‘WEBLOG’ meaning website-blog. Blogs have revolutionized the information available on the internet. Millions of individuals access blogs to keep abreast with the daily updates. The blogs are generally published by people who aspire to venture out through the online medium and create buzz with their write-ups. The blog owners take active participation in the distribution of the messages across the audience by various methods like:

• Posting alerts on e-mails like Google alerts
• Easily accessible on social networking sites
• Regular on the blog search tools like Technorati, Ask’s Blog or Googlr Blog search
• RSS (Real Simple Syndication)

The span of blogosphere is ever increasing and between 2007 and 2008, there was a 62% increase in its size. The Technorati blog has tracked more than 100 million individual blogs in April 2008. Sirfy another such blog has recorded 17 posts each second. This truly displays the increasing interest and participation of the people in such online activities. The blogs have primarily become popular because of the liberal nature, opinionated views and unadulterated information.

Blog has to be a mixture of the right information on the correct blog platform. The selection of the platform depends on every individual’s preference. WordPress.com is a busy blogging platform due to its immense popularity. It is a user-friendly platform with round-the-clock support of the developers. While using WordPress.com the prospective participants need to sign up and get started. The Movable type is different from WordPress.com, as it is a professional publishing platform requiring local downloads. The flexibility of managing the several blogs from one interface makes it acceptable. TypePad is a modified version of Movable Type which doesn’t require hosting. Blogger.com uses sub-domains to enable users to set up the blogs. Blogger.com is used by individuals who stay away from excess modifications and allow less control for hosting. Expression Engine is another blog hosting site which ensures increased customization and control over the site.

While initiating to create a blogging website, it is important to remember a few points:
• Carefully select the blogging software
• Register an active participation at some related forums
• Maintain consistency and answer the queries regularly
• Use Technorati, Del.isio.us. etc to tag content on your website
• Submit blogs to sitemaps, article directories, 9Rules or NewsNow and blog directories
• Ensure quality content and add images with each post
• Ensure proper links and trackbacks
• After every post, promote social bookmarking
• Enable plug-ins like WP-Cache, WP-ContactForm, Popularity Contest, Adsense Deluxe and Feedburner Feed Replacement.
• Avoid any sort of plagiarism

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